Skip to main content
Tony Hoslet | tony.hoslet@sandler.com | 920-391-5045
 

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Brad Mcdonald

Fear may be the most powerful motivator affecting your buyers’ decisions. However, in their effort to maintain an image of power and control, buyers will be reluctant to share their true anxieties and concerns with you. You’ll increase your sales production when you help buyers discover and overcome their fears, show that you are sensitive to those issues, and then lead those buyers to the conclusion that your product will replace their fear with peace of mind.

It's almost always the decision maker that makes the decision work or not work – not the choice.  You can make decisions – better decisions – and you can make them work.  If you are not feeling “up to it,” no amount of concentration or wishful thinking will make your dreams come true.  Things in motion tend to stay that way and things at rest do too.  When you stop spending so much time THINKING IT OVER, and start making decisions, your prospects will too.

There is something nearly magical about this time of year.  No, it isn’t the snow globes, the gifts, or the brightly colored lawn ornaments.  It is the changing of the New Year.  One simple turn of the calendar page evokes the mental sensation of a fresh start. 

If you don’t start your sales calls with the end in mind, you should not be surprised when it doesn’t end up where you hoped. For example, at the end of a good presentation, your prospect leaves you with a Think-It-Over. After all, you can’t blame a prospect for doing something that you failed to emphasize is unacceptable. If you want to control what happens at the end of a sales call, focus on the beginning.

People buy emotionally; we’ve all heard that. But what does it mean? It means that people make buying decisions emotionally; they justify these decisions intellectually. To further understand this concept, it helps to know who is making the decisions and who is justifying the decisions. 

Does your company need sales training? Maybe, maybe not. But how will you determine if you need it and who are you going to hire? If you meet with a sales trainer he’s going to steer you towards what he can deliver. If he is a great sales trainer, he ought to be a great salesman. Instead, take it from a company that delivered sales training for over a million salespeople worldwide. Here is what you should consider.